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    <title><![CDATA[Ticker: Testy Exchange Takes Place Between Scott Jennings and Adam Mockler on CNN NewsNight]]></title>
    <description><![CDATA[Newsmax announces a new podcast featuring Greta Van Susteren.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
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    <pubDate>Fri, 01 May 2026 16:40:18 +0000</pubDate>
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    <title><![CDATA[The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity]]></title>
    <description><![CDATA[Why today's chief executives must lead as marketers first.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-marketing-ceo-why-leadership-now-starts-with-knowing-your-brand-identity/</link>
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    <pubDate>Fri, 01 May 2026 16:25:37 +0000</pubDate>
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    <title><![CDATA[AI Is Bringing Retail Media Closer to the Sale]]></title>
    <description><![CDATA[This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/commerce/ai-is-bringing-retail-media-closer-to-the-sale/</link>
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    <pubDate>Fri, 01 May 2026 15:55:16 +0000</pubDate>
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    <title><![CDATA[What It Takes to Grow a CPG Challenger Brand]]></title>
    <description><![CDATA[This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/what-it-takes-to-grow-a-cpg-challenger-brand/</link>
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    <pubDate>Fri, 01 May 2026 15:54:37 +0000</pubDate>
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    <title><![CDATA[For Creator-Led Campaigns, Authenticity Starts Before the Shoot]]></title>
    <description><![CDATA[This post was created in partnership with Collectively Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring, and whatever breaks before lunch. [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/creativity/for-creator-led-campaigns-authenticity-starts-before-the-shoot/</link>
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    <category><![CDATA[Influencers &amp; Creators]]></category>
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    <pubDate>Fri, 01 May 2026 15:53:46 +0000</pubDate>
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    <title><![CDATA[Why Audio Is a Trusted Anchor in a Digital World]]></title>
    <description><![CDATA[This post was created in partnership with GroundTruth Audio has always been a trust-driven medium. Now, brands are looking for proof that trust can drive measurable business outcomes. During an [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/why-audio-is-a-trusted-anchor-in-a-digital-world/</link>
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    <pubDate>Fri, 01 May 2026 15:52:28 +0000</pubDate>
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    <title><![CDATA[AI Answer Engines Pose Challenges and Opportunities for Brands]]></title>
    <description><![CDATA[This post was created in partnership with Brandwatch AI answer engines like ChatGPT are jolting an already fragmented customer journey. During an ADWEEK House Possible fireside co-hosted with Brandwatch, ADWEEK [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/ai-answer-engines-pose-challenges-and-opportunities-for-brands/</link>
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    <pubDate>Fri, 01 May 2026 15:51:45 +0000</pubDate>
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    <title><![CDATA[How Generative AI Will Impact Marketers and Consumers]]></title>
    <description><![CDATA[This post was created in partnership with InMobi Generative AI is developing at a rapid pace, and marketers must understand how it will engage consumers to leverage its power. During [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-generative-ai-will-impact-marketers-and-consumers/</link>
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    <pubDate>Fri, 01 May 2026 15:51:21 +0000</pubDate>
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    <title><![CDATA[Possible’s Aggressive Sponsorship Push: $50K Minimums and 2027 Contracts Due Today]]></title>
    <description><![CDATA[The Hyve Group-owned event is pushing existing sponsors to resign by today, with rates starting around $50,000.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/possibles-aggressive-sponsorship-push-50k-minimums-and-2027-contracts-due-today/</link>
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    <pubDate>Fri, 01 May 2026 15:17:56 +0000</pubDate>
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    <title><![CDATA[The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General]]></title>
    <description><![CDATA[The adtech firm’s offerings compete with Criteo.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/the-trade-desk-is-selling-onsite-retail-media-ads-for-dollar-general/</link>
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    <pubDate>Fri, 01 May 2026 15:07:37 +0000</pubDate>
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