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    <title><![CDATA[Finding New Relevance for a Legacy Brand: Victoria Lozano&#8217;s Crayola Journey]]></title>
    <description><![CDATA[Building new business strategies while maintaining emotional resonance.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/finding-new-relevance-for-a-legacy-brand-victoria-lozanos-crayola-journey/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Thu, 23 Apr 2026 15:25:05 +0000</pubDate>
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    <title><![CDATA[ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate]]></title>
    <description><![CDATA[Big marketing chief shakeups last month signal clues about how the role is evolving]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/adweek-brand-advantage-cmo-guard-change-reveals-the-new-growth-mandate/</link>
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    <category><![CDATA[ADWEEK Advantage]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 23 Apr 2026 15:16:27 +0000</pubDate>
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    <title><![CDATA[Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes]]></title>
    <description><![CDATA[Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/social-marketing/why-the-good-noticings-podcast-hosts-are-betting-on-positivity-over-hot-takes/</link>
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    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Social Media Week]]></category>
    <pubDate>Thu, 23 Apr 2026 09:52:18 +0000</pubDate>
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    <title><![CDATA[Fox Just Gave Its Ad Portfolio a Massive AI Upgrade]]></title>
    <description><![CDATA[The company launches Fox AdStudio to simplify AI insights across its properties.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/fox-ad-portfolio-massive-ai-upgrade/</link>
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    <category><![CDATA[Premium]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Thu, 23 Apr 2026 09:30:00 +0000</pubDate>
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    <title><![CDATA[Powerade Wants to Fuel All Athletes Ahead of the World Cup]]></title>
    <description><![CDATA[Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/powerade-wants-to-fuel-all-athletes-ahead-of-the-world-cup/</link>
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    <category><![CDATA[Library]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Thu, 23 Apr 2026 09:00:00 +0000</pubDate>
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    <title><![CDATA[Godiva&#8217;s CMO Reveals How to Pull Off a 100th Anniversary While Staying Fresh]]></title>
    <description><![CDATA[Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/godivas-cmo-reveals-how-to-pull-off-a-100th-anniversary-while-staying-fresh/</link>
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    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 23 Apr 2026 07:00:00 +0000</pubDate>
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    <title><![CDATA[Everyone&#8217;s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back]]></title>
    <description><![CDATA[Enhanced productivity leads to happier and healthier work environments, and more free time outside of work]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/everyones-panicking-about-ai-but-smart-agencies-will-use-it-to-give-employees-their-lives-back/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Thu, 23 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam&#8217;s Club]]></title>
    <description><![CDATA[The warehouse retailer is expanding its experiential offerings.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/advertisers-can-now-buy-in-store-audio-and-fuel-pump-ads-at-sams-club/</link>
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    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Customer Experience]]></category>
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    <category><![CDATA[Out of Home Advertising News]]></category>
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    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Thu, 23 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking]]></title>
    <description><![CDATA[CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/cartographai-helps-vendor-selection/</link>
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    <category><![CDATA[Emerging Technologies]]></category>
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    <pubDate>Thu, 23 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Marc Jacobs&#8217; Rachel Sennott Collab Kicks Off Pivot to Social Entertainment]]></title>
    <description><![CDATA[Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/marc-jacobs-rachel-sennott-collab-kicks-off-pivot-to-social-entertainment/</link>
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    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Fashion News]]></category>
    <pubDate>Thu, 23 Apr 2026 06:00:00 +0000</pubDate>
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