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<title>Adweek Feed</title>
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    <title><![CDATA[Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk]]></title>
    <description><![CDATA[The holding company beat out incumbent WPP for the U.S. account valued at $520 million.]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/agencies/omnicom-wins-us-media-account-for-ozempic-and-wegovy-maker-novo-nordisk/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 06 Aug 2026 19:01:06 +0000</pubDate>
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<item>
    <title><![CDATA[The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company]]></title>
    <description><![CDATA[The Trade Desk's revenue growth has dipped to its lowest rate since 2020.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/programmatic/the-trade-desk-ceo-jeff-green-says-sluggish-3-revenue-growth-not-a-reflection-of-the-company/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Digital]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Thu, 06 Aug 2026 18:26:32 +0000</pubDate>
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    <title><![CDATA[Nielsen to Buy DoubleVerify For $2.15B Cash]]></title>
    <description><![CDATA[Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.]]></description>
    <dc:creator><![CDATA[Ryan Joe]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/nielsen-to-buy-doubleverify-for-215b-cash/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[General]]></category>
    <pubDate>Thu, 06 Aug 2026 18:25:25 +0000</pubDate>
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    <title><![CDATA[FCC Votes to Eliminate Cap Share on Local Station Ownership]]></title>
    <description><![CDATA[The cap had been at 39% since 2004.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/fcc-votes-to-eliminate-cap-share-on-local-station-ownership/</link>
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    <category><![CDATA[FCC]]></category>
    <category><![CDATA[Legal]]></category>
    <category><![CDATA[Legislation]]></category>
    <pubDate>Thu, 06 Aug 2026 15:07:14 +0000</pubDate>
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    <title><![CDATA[Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven]]></title>
    <description><![CDATA[Plus, Best Buy gets a new CMO.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/retail-roundup-6-commerce-media-moves-from-walmart-michaels-and-7-eleven/</link>
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    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Thu, 06 Aug 2026 14:33:52 +0000</pubDate>
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    <title><![CDATA[Week of July 27 Cable News Ratings: Fox News Records Total Viewer Gains]]></title>
    <description><![CDATA[It was the most-watched cable network in primetime and total day.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-27-2026-cable-news-ratings/</link>
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    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 06 Aug 2026 14:23:50 +0000</pubDate>
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    <title><![CDATA[Week of July 27 Morning News Ratings: Today Stays on Top in Close Race]]></title>
    <description><![CDATA[GMA saw gains in both measured categories.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-27-2026-morning-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Morning Shows]]></category>
    <category><![CDATA[Mornings]]></category>
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    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 06 Aug 2026 13:08:04 +0000</pubDate>
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    <title><![CDATA[Teads&#8217; Allegation of Google&#8217;s &#8216;Deceptive Practices&#8217; Fuel Tensions With SSPs, Publishers]]></title>
    <description><![CDATA[Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/teads-allegation-of-googles-deceptive-practices-fuel-tensions-with-ssps-publishers/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Thu, 06 Aug 2026 12:00:00 +0000</pubDate>
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    <title><![CDATA[Fox Scores Huge Ad Revenue Boost From 2026 World Cup]]></title>
    <description><![CDATA[Tubi’s World Cup streaming resulted in two of the highest traffic days in its history]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/media/fox-scores-huge-ad-revenue-boost-from-2026-world-cup/</link>
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    <category><![CDATA[Earnings Reports]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Thu, 06 Aug 2026 10:58:40 +0000</pubDate>
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    <title><![CDATA[Coke and Visa Score, Adidas and McDonald&#8217;s Fumble on Pricey World Cup Sponsorships]]></title>
    <description><![CDATA[Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/coke-and-visa-score-adidas-and-mcdonalds-fumble-on-pricey-world-cup-sponsorships/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Thu, 06 Aug 2026 10:52:14 +0000</pubDate>
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