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<title>Adweek Feed</title>
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    <title><![CDATA[Week of Sept 28 Morning News Ratings: Total Viewer Gains for Morning Shows]]></title>
    <description><![CDATA[GMA narrows the demo gap.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-sept-28-2026-morning-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Morning Shows]]></category>
    <category><![CDATA[Mornings]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 15 Oct 2026 17:22:35 +0000</pubDate>
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    <title><![CDATA[American Express CMO and 37-Year Vet Elizabeth Rutledge Retires]]></title>
    <description><![CDATA[Financial services giant said it expects to announce a successor in the coming weeks]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/american-express-cmo-and-37-year-vet-elizabeth-rutledge-retires/</link>
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    <category><![CDATA[CMO Changes]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 15 Oct 2026 17:15:20 +0000</pubDate>
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    <title><![CDATA[Week of Oct. 5 Evening News Ratings: CBS Evening News Up in Demo]]></title>
    <description><![CDATA[All three evening newscasts did not post gains in total viewers.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-oct-5-2026-evening-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 15 Oct 2026 17:09:38 +0000</pubDate>
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    <title><![CDATA[Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising]]></title>
    <description><![CDATA[Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/clear-channel-taps-two-top-tv-execs-to-reprogram-outdoor-advertising/</link>
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    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <pubDate>Thu, 15 Oct 2026 16:00:00 +0000</pubDate>
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    <title><![CDATA[Pivot or Perish: Kargo&#8217;s Bet on AI Media Buying]]></title>
    <description><![CDATA[Harry Kargman on the forces reshaping the way brands approach advertising and media buying.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/pivot-or-perish-kargos-bet-on-ai-media-buying/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1965432</guid>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Travel Advertising News]]></category>
    <pubDate>Thu, 15 Oct 2026 15:02:23 +0000</pubDate>
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    <title><![CDATA[Why Branded Entertainment Goes Unwatched and What To Do About It]]></title>
    <description><![CDATA[Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/why-brand-entertainment-goes-unwatched-and-what-to-do-about-it/</link>
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    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Thu, 15 Oct 2026 12:42:37 +0000</pubDate>
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    <title><![CDATA[Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op]]></title>
    <description><![CDATA[Land O'Lakes CMO Heather Malenshek spoke at ADWEEK's Brandweek event in September]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/land-olakes-cmo-reveals-how-to-sell-cultural-moments-fit-for-a-farm-co-op/</link>
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    <category><![CDATA[Brand Purpose]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Thu, 15 Oct 2026 10:26:48 +0000</pubDate>
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    <title><![CDATA[Fox Expands Agentic Push With Eyes Set On TV Upfront Future]]></title>
    <description><![CDATA[Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/fox-expands-agentic-push-with-eyes-set-on-tv-upfront-future/</link>
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    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 15 Oct 2026 10:20:22 +0000</pubDate>
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    <title><![CDATA[As the NBA Season Begins, Michelob Ultra Cheers On Knicks Championship]]></title>
    <description><![CDATA[Michelob Ultra's multi-channel NBA campaign will run across New York's five boroughs.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/michelob-ultra-cheers-on-knicks-championship/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Thu, 15 Oct 2026 09:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Halloween Ads Worth Screaming About]]></title>
    <description><![CDATA[e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.]]></description>
    <dc:creator><![CDATA[Matt Barker]]></dc:creator>
    <link>https://www.adweek.com/creativity/the-2026-halloween-ads-worth-screaming-about/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 15 Oct 2026 06:00:00 +0000</pubDate>
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