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    <title><![CDATA[Koddi and Comcast&#8217;s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data]]></title>
    <description><![CDATA[The tie-up aims to simplify TV buying with first-party audiences.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/koddi-and-comcasts-universal-ads-ink-deal-to-target-streaming-ads-with-commerce-data/</link>
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    <category><![CDATA[Convergent TV West]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Exclusive]]></category>
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    <category><![CDATA[TV]]></category>
    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100 Changing the Culture Game]]></title>
    <description><![CDATA[The creators, executives, influencers, and agency leaders shaping pop culture right now.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/creativity/the-2026-creative-100-changing-the-culture-game/</link>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)]]></title>
    <description><![CDATA[These trendsetters and changemakers are the gold standard.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-creative-100-hall-of-fame-the-advertising-leaders-we-admire-and-envy/</link>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales]]></title>
    <description><![CDATA[CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/ulta-beauty-ai-supercharging-rewards-program-driving-sales/</link>
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    <category><![CDATA[AI News]]></category>
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    <category><![CDATA[Five Minutes With...]]></category>
    <category><![CDATA[Magazine]]></category>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas]]></title>
    <description><![CDATA[These creatives are culturally savvy and work at the speed of trends.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-2026-creative-100-rising-agency-talent-social-natives-with-bold-ideas/</link>
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    <category><![CDATA[The Creative 100]]></category>
    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100: Media, TV &amp; Streaming Innovators Know How to Win]]></title>
    <description><![CDATA[Steeped in culture with the bottom line always in sight.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/creativity/the-2026-creative-100-media-tv-streaming-innovators-know-how-to-win/</link>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100: Directors Taking Genre Films to the Mainstream]]></title>
    <description><![CDATA[No topic was too niche or intimate for these avant garde filmmakers.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/creativity/the-2026-creative-100-directors-taking-genre-films-to-the-mainstream/</link>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100: Agency Leaders Reclaiming the Narrative]]></title>
    <description><![CDATA[These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-2026-creative-100-agency-leaders-reclaiming-the-narrative/</link>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100: Artists &amp; Makers Defining Their Genres]]></title>
    <description><![CDATA[From New York's artistic First Lady to a graphic novelist chronicling the war in Gaza and Lily Allen's soul-baring concert tour.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/creativity/the-2026-creative-100-artists-makers-defining-their-genres/</link>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100: Brand Innovators Winning With Playful Moments]]></title>
    <description><![CDATA[This is supposed to be fun!]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-2026-creative-100-brand-innovators-winning-with-playful-moments/</link>
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    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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