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<title>Adweek Feed</title>
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<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
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    <title><![CDATA[Benoit Vatere&#8217;s Case for Keeping Liquid Death Dangerous at Scale]]></title>
    <description><![CDATA[Building the cult favorite beverage brand to $1 billion using mystique.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/benoit-vateres-case-for-keeping-liquid-death-dangerous-at-scale/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Challenger Brands]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Fri, 17 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Ads of the Week: 9 Campaigns That Caught Our Eye, From American Eagle to Nespresso]]></title>
    <description><![CDATA[American Eagle, Nespresso, Peloton, Dove, and more are behind the week's most notable ads.]]></description>
    <dc:creator><![CDATA[Matt Barker]]></dc:creator>
    <link>https://www.adweek.com/creativity/ads-of-the-week-9-campaigns-that-caught-our-eye-from-american-eagle-to-nespresso/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creative Convergence]]></category>
    <pubDate>Fri, 17 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Netflix Ad Revenue Set to Reach $3 Billion in 2026, New Ad Products Coming]]></title>
    <description><![CDATA[Netflix reveals ad sales projections and new products on the way in 2026.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/netflix-ad-revenue-3-billion-in-2026-new-ad-products/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1940999</guid>
    <category><![CDATA[Earnings Reports]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Thu, 16 Apr 2026 16:32:25 +0000</pubDate>
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    <title><![CDATA[The Team Behind Zohran Mamdani&#8217;s Viral Campaign Wants More Political Candidates to Get Candid on Social Media]]></title>
    <description><![CDATA[Melted Solids and the New York mayor's video director discuss how political campaigns can break through.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/zohran-mamdani-viral-campaign-political-candidates-social-media/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1940993</guid>
    <category><![CDATA[Politics]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Social Media Week]]></category>
    <pubDate>Thu, 16 Apr 2026 16:27:03 +0000</pubDate>
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    <title><![CDATA[‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship]]></title>
    <description><![CDATA[Marketing experts endorsed a strategy of conscious engagement and cultural immersion over prescriptive tactics to generate true belonging on social media.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/social-marketing/brands-cant-guide-culture-creators-and-marketers-on-ditching-skin-deep-allyship/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1940973</guid>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Creator Economy]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Social Media Week]]></category>
    <pubDate>Thu, 16 Apr 2026 15:30:02 +0000</pubDate>
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    <title><![CDATA[What Dove, Netflix, and Nike Didn&#8217;t Do on Reddit Is Why They&#8217;re Winning]]></title>
    <description><![CDATA[Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/social-marketing/what-dove-netflix-and-nike-didnt-do-on-reddit-is-why-theyre-winning/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1940946</guid>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Fashion News]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Social Media Week]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Thu, 16 Apr 2026 15:00:30 +0000</pubDate>
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    <title><![CDATA[EXCLUSIVE: Complex Is Scaling Its Food Festival Family Style Into a Year-Round Media Brand]]></title>
    <description><![CDATA[The streetwear brand is launching a slate of original Family Style programming, expanding its event footprint, and projecting $20 million in revenue.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/complex-family-style-food-festival-content/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 16 Apr 2026 14:54:17 +0000</pubDate>
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    <title><![CDATA[ESPN Reveals Football-Focused Creator Program Ahead of 2027 Super Bowl]]></title>
    <description><![CDATA[At Social Media Week, ESPN announces a new Creator Network initiative for the upcoming NFL and college football seasons.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/espn-reveals-football-focused-creator-program-ahead-of-2027-super-bowl/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Social Media Week]]></category>
    <pubDate>Thu, 16 Apr 2026 14:51:31 +0000</pubDate>
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    <title><![CDATA[Bob Liodice Will Step Down as the ANA&#8217;s CEO at the End of 2026]]></title>
    <description><![CDATA[The end of a three-decade tenure at advertising's largest trade organization.]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/bob-liodice-will-step-down-as-the-anas-ceo-at-the-end-of-2026/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 16 Apr 2026 14:43:56 +0000</pubDate>
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    <title><![CDATA[How The Daily Show Is Outsmarting the Social Media Algorithm]]></title>
    <description><![CDATA[The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/the-daily-show-outsmarting-social-media-algorithm/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Social Media Week]]></category>
    <pubDate>Thu, 16 Apr 2026 13:41:43 +0000</pubDate>
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