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<title>Adweek Feed</title>
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<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
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    <title><![CDATA[4 Things We Saw Inside WPP&#8217;s New AI-Powered Production Hub]]></title>
    <description><![CDATA[WPP's flagship production hub Devon's Point in London brings together human craft and AI tools.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/agencies/inside-wpp-ai-powered-production-hub-devons-point/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Automotive Advertising News]]></category>
    <category><![CDATA[Marketing Innovation]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 22 Sep 2026 19:01:00 +0000</pubDate>
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    <title><![CDATA[AI Has Reached Creative Teams—Now Comes the Hard Part]]></title>
    <description><![CDATA[While it seems like nearly every marketer is using some kind of AI tool, just how prevalent is true integration? And with such a steep learning curve, how can they [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/creativity/ai-has-reached-creative-teamsnow-comes-the-hard-part/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960822</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <pubDate>Tue, 22 Sep 2026 17:23:59 +0000</pubDate>
</item>
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    <title><![CDATA[How a 161-Year-Old Brand Stays Relevant]]></title>
    <description><![CDATA[This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data&nbsp;and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-a-161-year-old-brand-stays-relevant/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960715</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Data &amp; Insights]]></category>
    <category><![CDATA[Strategy]]></category>
    <pubDate>Tue, 22 Sep 2026 17:23:21 +0000</pubDate>
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    <title><![CDATA[Bai Founder Ben Weiss Wants Gen Z To Drink More]]></title>
    <description><![CDATA[The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers]]></description>
    <dc:creator><![CDATA[Andrea Michelson]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/bai-founder-ben-weiss-wants-gen-z-to-drink-more/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1961163</guid>
    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <pubDate>Tue, 22 Sep 2026 17:22:50 +0000</pubDate>
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    <title><![CDATA[Personalization at Scale Edges Closer With AI Interactive Ads]]></title>
    <description><![CDATA[This post was created in partnership with Flam Is AI bringing us closer to a brand marketing world where the audience can act inside the content instead of just watching [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/creativity/personalization-at-scale-edges-closer-with-ai-interactive-ads/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960710</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[Personalization]]></category>
    <pubDate>Tue, 22 Sep 2026 17:22:24 +0000</pubDate>
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    <title><![CDATA[Choosing Seasonal Magic Over Product Features]]></title>
    <description><![CDATA[This post was created in partnership with iSpot For iconic brands, holiday campaigns can be a key time to shift from product-focused messaging to more creative, emotional storytelling. But finding [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/creativity/choosing-seasonal-magic-over-product-features/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960703</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Data &amp; Insights]]></category>
    <category><![CDATA[Testing]]></category>
    <pubDate>Tue, 22 Sep 2026 17:20:08 +0000</pubDate>
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<item>
    <title><![CDATA[Generative AI Can Unlock Ideas Without Blowing Budgets]]></title>
    <description><![CDATA[This post was created in partnership with Higgsfield AI The adoption of generative AI for creative production—and its level of sophistication—has increased exponentially over the past year. During a Brandweek [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/creativity/generative-ai-can-unlock-ideas-without-blowing-budgets/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960565</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <pubDate>Tue, 22 Sep 2026 16:29:39 +0000</pubDate>
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    <title><![CDATA[Week of Sept 7 Cable News Ratings: Viewership Drops for Everyone]]></title>
    <description><![CDATA[The networks did not see a post-Labor Day holiday bump.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-sept-7-2026-cable-news-ratings/</link>
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    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Tue, 22 Sep 2026 16:05:46 +0000</pubDate>
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    <title><![CDATA[The Mediterranean Way, at Scale: Cava&#8217;s Growth Story]]></title>
    <description><![CDATA[Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-mediterranean-way-at-scale-cavas-growth-story/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Tue, 22 Sep 2026 14:05:17 +0000</pubDate>
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    <title><![CDATA[Week of Sept 7 Evening News Ratings: CBS Grows in the Demo]]></title>
    <description><![CDATA[WNT regained its No. 1 status in the Adults 25-54 demo.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-sept-7-2026-evening-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Tue, 22 Sep 2026 13:46:28 +0000</pubDate>
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