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<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
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<item>
    <title><![CDATA[Week of July 27 Evening News Ratings: ABC News and CBS News Don’t Shed Viewers]]></title>
    <description><![CDATA[CBS Evening News had growth in both total viewers and the Adults 25-54 demo.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-27-2026-evening-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Wed, 05 Aug 2026 16:05:17 +0000</pubDate>
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    <title><![CDATA[Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategy]]></title>
    <description><![CDATA[Spider-Man: Brand New Day's record-breaking box office came after superpowered social marketing.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/spider-man-swings-to-box-office-records-while-ditching-traditional-tv-strategy/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Marketing and Sales]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Social Media]]></category>
    <pubDate>Wed, 05 Aug 2026 14:55:09 +0000</pubDate>
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    <title><![CDATA[Disney Looks to Make Disney+ the ‘Digital Centerpiece&#8217; of Company]]></title>
    <description><![CDATA[Disney announced a new agreement with TikTok to integrate social clips.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/disney-looks-to-make-disney-the-digital-centerpiece-of-company/</link>
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    <category><![CDATA[Disney+]]></category>
    <category><![CDATA[Earnings Reports]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Wed, 05 Aug 2026 10:45:38 +0000</pubDate>
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<item>
    <title><![CDATA[Disney Scores Super Bowl Ad Sellout, Closes Upfront]]></title>
    <description><![CDATA[Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.']]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/disney-scores-super-bowl-ad-sellout-closes-upfront/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1954857</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[Super Bowl Commercials]]></category>
    <pubDate>Wed, 05 Aug 2026 09:58:24 +0000</pubDate>
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    <title><![CDATA[AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz]]></title>
    <description><![CDATA[AB InBev thanks beer for bringing people together across cultures and generations.]]></description>
    <dc:creator><![CDATA[Imogen Watson]]></dc:creator>
    <link>https://www.adweek.com/creativity/ab-inbev-toasts-beers-enduring-relevance-as-sales-regain-fizz/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1954660</guid>
    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Library]]></category>
    <pubDate>Wed, 05 Aug 2026 08:15:00 +0000</pubDate>
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<item>
    <title><![CDATA[ADWEEK Tech Advantage: Publishers Pull Back from Google AI Search, Creators Push On]]></title>
    <description><![CDATA[How we access information is changing
]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/media/adweek-tech-advantage-publishers-pull-back-from-google-ai-search-while-creators-push-on/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1954134</guid>
    <category><![CDATA[ADWEEK Advantage]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Creator Economy]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 05 Aug 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The BAM Connection&#8217;s Rob Baiocco Applies the Lessons of Martial Arts to Advertising]]></title>
    <description><![CDATA[The Bam Connection CCO's new book, A Noble Path, finds business wisdom in taekwondo, boxing, and krav maga.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/agencies/the-bam-connections-rob-baiocco-applies-the-lessons-of-martial-arts-to-advertising/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952790</guid>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Magazine]]></category>
    <category><![CDATA[Off the Clock]]></category>
    <category><![CDATA[Sports]]></category>
    <pubDate>Wed, 05 Aug 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Paramount Execs Reveal Why They Believe They&#8217;ll Win WBD Merger Trial]]></title>
    <description><![CDATA[Leadership for Paramount Skydance addressed the company's merger with Warner Bros. Discovery amid its upcoming antitrust trial.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/paramount-execs-reveal-why-they-believe-theyll-win-wbd-merger-trial/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1954707</guid>
    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 04 Aug 2026 17:53:16 +0000</pubDate>
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<item>
    <title><![CDATA[Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired]]></title>
    <description><![CDATA[Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition. ]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/teads-sues-google-claiming-some-disputed-ad-practices-were-never-really-retired/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 04 Aug 2026 16:20:55 +0000</pubDate>
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<item>
    <title><![CDATA[‘Whose Idea Was This Anyway?’]]></title>
    <description><![CDATA[In over 30 years in consulting and senior marketing roles, I've sat through more planning off-sites than I care to remember, and while they rarely produce identical plans, they often produce remarkably similar topics.]]></description>
    <dc:creator><![CDATA[Ryan Joe]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/whose-idea-was-this-anyway/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Tue, 04 Aug 2026 16:06:20 +0000</pubDate>
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