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    <title><![CDATA[How Every Man Jack Is Trying to Redefine Modern Masculinity]]></title>
    <description><![CDATA[The brand’s head of marketing laid out a new approach to finding its audience.]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-every-man-jack-is-trying-to-redefine-modern-masculinity/</link>
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    <pubDate>Thu, 17 Sep 2026 15:50:15 +0000</pubDate>
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    <title><![CDATA[ADWEEK&#8217;s Brandweek Moves to Texas in 2027]]></title>
    <description><![CDATA[Our flagship conference is headed to Dallas and will partner with Texas A&M University on a new initiative.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/adweek-brandweek-moves-to-texas-in-2027/</link>
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    <pubDate>Thu, 17 Sep 2026 15:40:00 +0000</pubDate>
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    <title><![CDATA[Ben Cohen Calls on the Marketing Community to Free Ben &amp; Jerry’s]]></title>
    <description><![CDATA[Founder set a brief at Brandweek, challenging attendees to help the ice cream brand break free from Magnum.]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/ben-cohen-calls-on-the-marketing-community-to-free-ben-jerrys/</link>
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    <pubDate>Thu, 17 Sep 2026 15:16:21 +0000</pubDate>
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    <title><![CDATA[Zoom and Colin Jost Make the Case for B2B Comedy]]></title>
    <description><![CDATA[The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/zoom-colin-jost-b2b-comedy/</link>
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    <pubDate>Thu, 17 Sep 2026 15:01:32 +0000</pubDate>
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    <title><![CDATA[How Mike’s Hot Honey Found Sweet Success, Unlocking a Spicy New Category]]></title>
    <description><![CDATA[Mike's Hot Honey has used word of mouth and creative campaigns to become a cultural force.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-mikes-hot-honey-found-sweet-success-new-category/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Food Industry News]]></category>
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    <pubDate>Thu, 17 Sep 2026 14:32:13 +0000</pubDate>
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    <title><![CDATA[How Coleman Turned a Fake AI Product Into a Marketing Win]]></title>
    <description><![CDATA[The outdoor brand created a social and ecommerce campaign around a lazy river.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/how-coleman-turned-a-fake-ai-product-into-a-marketing-win/</link>
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    <pubDate>Thu, 17 Sep 2026 13:30:22 +0000</pubDate>
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    <title><![CDATA[How Jake From State Farm Became Advertising&#8217;s Most Famous Neighbor]]></title>
    <description><![CDATA[State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-jake-from-state-farm-became-advertisings-most-famous-neighbor/</link>
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    <pubDate>Thu, 17 Sep 2026 13:18:50 +0000</pubDate>
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    <title><![CDATA[Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency]]></title>
    <description><![CDATA[At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/coca-colas-top-marketer-reveals-what-hes-looking-for-in-his-next-agency/</link>
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    <pubDate>Thu, 17 Sep 2026 13:14:00 +0000</pubDate>
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    <title><![CDATA[Oscar Health Is Rebranding to Make Healthcare Feel Human]]></title>
    <description><![CDATA[The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.]]></description>
    <dc:creator><![CDATA[Andrea Michelson]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/oscar-health-is-rebranding-to-make-health-insurance-feel-human/</link>
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    <pubDate>Thu, 17 Sep 2026 12:46:24 +0000</pubDate>
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    <title><![CDATA[Siddharth Taparia&#8217;s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force]]></title>
    <description><![CDATA[Using measurement and AI to clarify the mission of a $17 billion real estate colossus.]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/siddharth-taparias-strategy-for-transforming-globally-fragmented-jll-into-a-unified-marketing-force/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brandweek]]></category>
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    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Thu, 17 Sep 2026 12:44:35 +0000</pubDate>
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